Hey! I'm Claire...
I’ve been a hairdresser since I was 14, and over the years I’ve seen how stressful colouring your hair at home can be without real expert guidance — because you never quite know what result you’ll get.
To find a solution to this small pain in the back, I spent 3 years in Japan dedicated to creating a gentle at-home hair colour formula that would provide the ideal results — the right colour and beautiful, healthy hair through a smooth and easy application process. That’s how MIIROKO was born.
Our colour is designed to bridge the gap between professional hairdressers and home hair colour users, because achieving beautiful results from anywhere shouldn’t be complicated!
For women with busy lives who care about their hair but can’t always sit in the salon chair as often as they’d like, I created MIIROKO for you. As a mum of three, trust me, I get it.
After years of dedication, I’m proud to bring you home hair colour that’s better for you, your hair and the planet… one beautiful colour at a time.
3 hairdressers chatting over wine
The idea of MIIROKO was born when 3 hairdressers were chatting over wine about a client who was doing their colour at home, but didn’t know what colour to choose.
0 hair colour brands came to mind
They wanted to help this client, but no home hair colour kit on the market seemed good enough for them to confidently recommend it.
1 made it her mission to create
Claire, one of the hairdressers, sought to solve this problem and spent the next 3 years in Japan working to create the perfect home hair colour kit.
3 hairdressers chatting over wine
The idea of MIIROKO was born when 3 hairdressers were chatting over wine about a client who was doing their colour at home, but didn’t know what colour to choose.
0 hair colour brands came to mind
They wanted to help this client, but no home hair colour kit on the market seemed good enough for them to confidently recommend it.
1 made it her mission to create
Claire, one of the hairdressers, sought to solve this problem and spent the next 3 years in Japan working to create the perfect home hair colour kit.
Our Difference...
Personalised instructions
Once you’ve taken our colour quiz, you’ll receive easy step-by-step instructions that we’ve tailored to your hair colour needs.
Expert guidance
MIIROKO is hairdresser-founded and led. Our quiz has been written by hairdressers to help you choose the right colour and if you’re still unsure, you can consult one of our hair experts.
Pro tools at home
We don’t like to be wasteful, so we’ve boxed the colour along with the re-usable tools that the pros use in the salon, for you to use at home.
Salon-quality formula
Made in Italy with meticulously chosen ingredients, our colour is formulated to deliver beautiful, healthy results while remaining gentle on your hair.
About our product
Cruelty-free and Vegan
Great colour, no compromise. Our hair colour formula is vegan, and we never test on animals – so you can enjoy beautiful results that are as kind as they are effective.
PPD, Ammonia & Resorcinol free
We’ve intentionally left out these harsh ingredients in our hair colour formula because we want to improve the condition of your hair and scalp, unlike supermarket box dyes.
Sustainably made, beautiful results
Pair your hair colour with our tool kit, which comes with reusable, salon-quality tools. Our packaging is made with recyclable materials, so you’ll achieve beautiful results without harming the planet.
Enjoy hair that feels healthier
Infused with green tea, almond oil, aloe extract, jojoba oil, wheat amino acids and more, our hair colour deeply nourishes and conditions your hair.
We're based in Canberra!
You can find our team in the bush capital of Australia, where the whole team calls Canberra home (except Sarah, who’s happily in Adelaide!). But of course, we provide home hair colour all around Australia and are working on going international, we’ll keep you updated!
Real experts behind real results...
Have high expectations for our colour, because we do!
Formulated by a hairdresser and supported by our colour expert team, MIIROKO hair colour delivers the results you want and more.