90% of supermarket hair dyes use strong chemicals that change your colour permanently. Not to mention the damage they do to our environment.
not a supermarket hair dye.
Salon-Quality
MIIROKO brings salon-quality colour into your home, carefully designed to deliver beautiful, natural-looking results without the salon appointment.
Gentle Formula
Our gentle, ammonia, PPD and resorcinol-free formula is designed to colour your hair beautifully while leaving it feeling soft, healthy and cared for.
Reusable Tools
Our MIIROKO bowl, brush and tools are designed to be washed, reused and enjoyed colour after colour, making every application a little more considered.
Find your perfect match
And, get personalised instructions sent to your inbox.
Not sure which MIIROKO shade is right for you? Our Colour Quiz takes the guesswork out of choosing your colour.
Take the Colour Quiz
MIIROKO Hair Colour, one beautiful colour that covers greys, refresh outgrown colour and looks just like your natural.
Want to find your perfect colour match? Just take our Colour Quiz, made by hairdressers for you.
Take Colour Quiz
Select your colour and even add on the tools!
Your questions, answered
How much of my grey hair will MIIROKO cover?
MIIROKO can cover up to 90% of grey hair when used with our Grey Coverage mix. For the most natural result, we recommend choosing a shade within 1–2 levels of your natural root colour. This helps soften the appearance of greys while keeping your colour looking like you, just more refreshed.
How long will my colour last?
MIIROKO is a demi-permanent colour that lasts around 4–6 weeks, depending on your hair type, condition and routine. Unlike permanent colour, it gradually fades rather than leaving a harsh line of regrowth, making it ideal for naturally blending grey as it grows back.
Will MIIROKO change my natural hair colour?
No, MIIROKO is designed to enhance and blend with your natural colour, not dramatically change it. Our demi-permanent formula deposits colour without permanently altering your natural pigment. Choose a shade close to your natural colour for a subtle, natural-looking result that fades softly over time.
Is MIIROKO gentle enough for sensitive scalps?
MIIROKO is formulated without ammonia, PPD and resorcinol, and is also fragrance-free. However, everyone's scalp is different. If you have a sensitive scalp, broken skin or have reacted to hair colour before, we recommend speaking with a professional and always completing a patch test 48 hours before colouring.
What comes in the MIIROKO Starter Kit?
Everything you need for an easy colour application at home: your chosen colour, developer, reusable colour bowl and brush, gloves, cape, clips and touch-up brush, plus instructions to guide you through the process. Once you've got your tools, you can simply order a colour refill next time.
- CWCandice W.ReviewingStarter KitI recommend this productRated 5 out of 5 stars3 hours agoAmazing product
I had my doubts and thought I would have regrets thinking I was a home hairdresser but I love my colour and my hair feels great!
- KOKate O.Verified BuyerReviewingHair Colour: 06 - BrownI recommend this productRated 5 out of 5 stars3 days agoFabulous all around.
I have used this brand for over 18 months now and am very happy with the colour, customer service and ease of use. I use a mix of the light brown and brown on my hair depending on the season. The colour is easy to mix, easy to use, works really well and doesn’t stain skin. I have sparse grey and it becomes invisible with this colour. My only caveat is that long hair may require more than one ‘set’ - my hair is wavy mid-back length and I generally need 1.5x colour.
- MLmelissa-jane l.Verified BuyerReviewingHair Colour: 08 - Dark BlondeI recommend this productRated 5 out of 5 stars5 days agoGrey coverage
Great for covering greys.
- HCHolly C.Verified BuyerReviewingHair Colour: 05 - Dark BrownI recommend this productRated 5 out of 5 stars1 week agoBest I’ve tried so far.
Ok so I have tried many at home, professional hair colour kits and I have to say this is one of my favourites so far. Colour is gorgeous. Face isn’t stained for days. Does a decent job of colouring greys, though I might try leaving it on a bit longer for the Stubborn ones. Pretty happy so far.
MIIROKO1 week agoThanks Holly! Thats great to hear you loved your colour and that we are one of your favourites!! Yes, leaving your colour for a longer processing time should help you see a stronger grey coverage effect for those more stubborn greys. Reach out to us if you wanted any more tips!
- JWJodie W. W.Verified BuyerReviewingHair Colour: 06 - BrownI recommend this productRated 5 out of 5 stars1 week agoGreat colour! Great grey coverage!
Absolutely fantastic at-home hair colour! It was so easy to use, and the results were amazing. My hair colour came out beautifully, with great grey coverage, better than the hair dresser and a lovely finish. I’m so happy with how it turned out and would definitely recommend it!
Ready. Set. Colour.
Stop guessing, let your colour find you.
Take the Colour Quiz to find your match, get personalised application instructions and colour with confidence.
Take the Colour Quiz