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FAQ

1. Product & Colour Questions


Q. What is the MIIROKO Hair Colour kit and how does it work?

A. The MIIROKO kit includes everything you need for at-home hair colouring: colour + developer, bowl, brush, clips, cape, gloves — tools often used in-salon, but designed for use in the comfort of your own home. The formula is a demi-permanent hybrid (it behaves like permanent colour in application but begins to fade after ~4-6 weeks) and is free of harsh chemicals such as ammonia, PPD, and resorcinol. It’s designed for refreshing your existing colour, covering greys or enriching your tone — not for a dramatic lightening or major colour change.

Q. Can it cover grey hair?

A. Yes — MIIROKO says their colour offers up to ~90% grey coverage when using their “Grey Coverage” mix. And will not leave any harsh regrowth lines due to the natural tones that MIIROKO offers in their range. MIIROKO provides detailed guidance for how to mix & apply when targeting greys, such as processing time and root techniques. To cover grey hair in an easy and mess-free way, MIIROKO recommends that you use their Starter Kit and mix the colour tube and developer at a 1:1 ratio (50g colour and 50g developer) using their reusable, high-quality tools and leave it on for 30 minutes. For stubborn greys, you can leave the colour on for up to 1 hour to allow more time for the colour to develop.However: if you have very light hair, a lot of greys, or want to lighten your base significantly, you may still benefit fromprofessional advice. The brand emphasises its formula does not bleach or significantly lift dark-hair to blonde.

Q. Is MIIROKO’s colour permanent or semi-permanent? How long will it last?

A. MIIROKO describes the formula as technically demi-permanent, which means a “hybrid between semi-permanent and permanent”. It behaves like permanent dye in its colour deposit, but it begins to fade more like a semi-permanent after around the 4-6 week mark, depending on your hair type, condition, aftercare and exposure. If you find your colour fading faster than you’d like, MIIROKO suggests scheduling a refill every 4 weeks via their subscription to stay on top of root regrowth and tone and have their colour delivered right to your door before you even realise you need it. This way, your hair will look its best no matter how hectic life can get.

Q. Are there any lightening (bleach) effects? Can I go lighter?

A. By colouring your hair at home, MIIROKO wants to ensure you improve the inner and outer health of your hair while achieving salon-grade results to make sure your hair will always look its best with the support of MIIROKO colour. That’s why MIIROKO colour is formulated without bleach or strong levels of hydrogen peroxide, so you will not be able to lighten your colour by much. It is intended for same-level or darker shades and maintaining your current hair colour, not major colour transformations. If you want to lighten the shade of your hair significantly, MIIROKO recommends consulting a salon first, then maintaining your beautiful natural tone between salon visits with MIIROO’s products in the comfort of your own home.

Q. Do you have any red colours?

A. Unfortunately MIIROKO doesn’t have any red, auburn or copper shades available at this point in time, but it’s definitely a work in progress! Get in touch with MIIROKO so they can let you know when they are being released.Q. What shades and colour range are available?

The range currently offers six natural-tone shades:

    • 04 Very Dark Brown
    • 05 Dark Brown
    • 06 Brown
    • 07 Light Brown
    • 08 Dark Blonde
    • 09 Blonde

MIIROKO’s carefully crafted range has been made to emulate your natural hair colour, covering the most common natural hair shades and touch-up shades rather than vibrant colours. However, MIIROKO is considering red/copper shades to be a part of the range in the future. MIIROKO would love it if you reach out to them regarding more shades and they will let you know when these might be released.

 

Q. Is this product vegan, cruelty-free or eco-friendly?

A. Yes, MIIROKO’s products are both vegan and cruelty-free – claims MIIROKO is proud to own. Their formula is also free from ammonia, PPD and resorcinol and the kits include reusable tools made from recycled materials, because MIIROKO is not only better for your hair, but for the planet too. 


Q. What is ammonia?

A. Ammonia is the alkaline component used in hair colour to open the cuticle so that the dye pigments can penetrate into the hair. Due to its strong alkaline pH, it is harsh on the hair and scalp often causing an itchy or stingy sensation. As a result, MIIROKO has chosen not to use ammonia in their colours to maintain and improve the health of your hair.

2. Ordering, Subscription & Shipping


Q. How do I select the correct shade?

A. MIIROKO offers an online colour-quiz (“Virtual Salon”) to help match your hair tone, condition and goals. If you’re still unsure and would like further support, you can consult with one of MIIROKO expert team members via chat on their site. They also provide video tutorials and easy to follow step-by-step how-tos for mixing, application and root coverage.

Q. What’s the subscription/refill model?

A. After purchasing the initial full kit (colour + tools), you can buy just the colour refills subsequently. MIIROKOencourages setting up a subscription to deliver refills at your preferred interval (e.g., every 4-6 weeks) and you canchange, skip or cancel anytime. By joining MIIROKO’s subscription program, you’ll receive free shipping and your hair will constantly look like it was done at the salon, when in reality, you achieved salon-grade results in the comfort of your own bathroom.

Q. Shipping & delivery – what do I need to know?

A. MIIROKO is Australian-based and shipping across Australia (Sydney, Melbourne, Brisbane, etc.).If you live outside Australia or internationally, check whether international shipping is supported (the website willspecify). It’s always a good idea to order ahead of time for root coverage or if you’re targeting a specific event.

Q. Returns, exchanges or refund policy?

A. The website should have a “Terms & Conditions” or “Returns” page for full details. Confirm whether opened colourkits (which are pigment/developer based) are eligible for return. Since hair colour is typically a hygiene/chemical product, many brands only accept unopened items for return unless there’s a manufacturing fault.

3. Application, Safety & Aftercare


Q. What if it’s my first time doing colour at home?

A. The kit includes detailed instructions and video support from Claire Saito, the founder of MIIROKO. MIIROKO emphasises they built the system to help “clients who didn’t have expert advice” when doing at-home colour. 

Some tips:

    • Perform a patch test 48 hours before full application if you’ve not used colour or have a sensitive scalp.
    • Use the bowl + brush tools provided (make sure not your kitchenware!).
    • Follow the recommended mixing ratio (e.g., 1:1 colour: developer when using grey coverage) and timing.
    • Make sure your hair is in good condition, follow the “How-To” videos for root or full-head application.
    • Work in a well-ventilated area and wear the protective gloves that MIIROKO provides in their starter kit..

Q. What after-care is recommended to maintain colour & hair health?

A. To extend your colour and maintain the health of your hair:

    • Use colour-safe or hydrating shampoo/conditioner 2-3 days after colouring your hair.
    • Minimise exposure to excessive heat styling, frequent washing, strong sunlight/UV and chlorine.
    • Use a weekly hair mask or treatment to keep hair nourished (especially since the brand highlights their formula includes care-ingredients like almond oil, jojoba, green tea and more). If you don’t have a hair treatment, MIIROKO’s Ultimate Hair Booster which will give your hair an instant boost of strength and vitality. The Ultimate Booster Treatment is made from 100% sustainable New Zealand keratin wool and the patent-protected bioactive keratin strengthens the hair after one use, with its benefits lasting up to 3-4 weeks.
    • Touch-up roots on schedule (don’t leave major regrowth for too long) to avoid heavy contrast.

Q. Are there any hair or scalp types this is not recommended for?

A. MIIROKO’s colour is not a lightening/bleaching product, so if you have very dark hair and want to go lighter, or ifyou have had extensive chemical processing (e.g., bleach, multi-toner layers) MIIROKO recommends that you consult the salon. If you have scalp sensitivity, broken skin or were allergic to hair colour in the past, you should consult a professionaland always perform a patch test.

Q. How long do I leave MIIROKO’s colour on for?

A. It depends on your hair type, the colour you want and the result you hope to achieve, but typically MIIROKO recommends leaving on their colour for 10-30 minutes, and up to an hour is also effective and won’t do any harm to your hair and scalp. 

    • To refresh your current colour or as a toner, MIIROKO recommends leaving the colour on for 10 minutes, and up to 15 minutes depending on the intensity you’re looking to achieve. MIIROKO reminds you to avoid washing your hair 2-3 days after having your hair done with MIIROKO’s colour so that the colour lasts to its full potential. To make sure your hair is always looking its freshest and looking like you just got your hair done at the salon every time you step out of the house, MIIROKO suggests that you re-apply their colour every 2-4 weeks.
    • To cover regrowth, MIIROKO recommends leaving the colour on for 20 minutes, and up to 45 minutes for a slightly more intense result. MIIROKO reminds you to avoid washing your hair 2-3 days after colouring your hair so that the colour lasts to its full potential.
    • To cover greys, MIIROKO recommends leaving the colour on for 30 minutes, and up to 1 hour to cover any stubborn greys and achieve the best results. To ensure the colour lasts to its full potential, MIIROKO reminds you to avoid washing your hair 2-3 days after colouring your hair.

Q. Can I reuse the MIIROKO colour?

A. You absolutely can. You will be able to get 2 applications out of one kit for root touch-ups, possibly more if you have fine hair. The colour has an expiration date of 5 years, so you can use the remaining colour long after it’s been opened. If you intend to use MIIROKO’s colour to dye your whole head of hair, you may have to use all of the colour in one session for the best results. 


Q. What ingredients should I avoid in hair colour?

A. The common culprits for irritation of a sensitive scalp are ammonia, PPD, PTD and Resorcinol, all of which MIIROKO has intentionally left out of their product formulas. This is because MIIROKO wants your hair to look its best with their colour without harming the health of your hair and scalp. However, box dyes that are currently on the market and other at-home hair colouring products often contain these ingredients. So, choosing MIIROKO ensures you get the best result all while improving the condition of your hair – getting the best of both worlds. 


Q. What is ammonia and why doesn’t MIIROKO include this ingredient in their products?

A. Ammonia is the alkaline component used in hair colour to open the cuticle so that the dye pigments can penetrate into the hair. Due to its strong alkaline pH it is harsh on the hair and scalp often causing an itchy or stingy sensation. We do not use ammonia in our colours because we want you to be able to appear like you got your hair professionally done at the salon, without using irritants that will harm the health of your hair and scalp and cause future issues. MIIROKO firmly believes that you can have healthy looking hair when colouring at home, which is exactly why ammonia is not included in their formulas.

4. Brand, Sustainability & Values


Q. Who founded MIIROKO and what’s their story?

A. The brand is founded by ex-hairdresser Claire Saito after noticing that many of their clients attempting DIY colour at home lacked the right tools, guidance and a safe quality formula. Based in Canberra (Australia), they spent years developing the formula (including time in Tokyo) and the mission was to bring “salon-grade home hair colour” to those who don’t have the time or money to get their hair done at a salon on a regular basis for root-touch ups and colour refresh.

Q. What sustainability or ethical initiatives does the brand follow?

Key points: vegan and cruelty-free formula; free from ammonia, PPD, resorcinol; reuse tools; recyclable/recycledpackaging; refill model reduces waste.They highlight a “better for hair & the planet” approach.

5. Miscellaneous / Troubleshooting


Q. My result came out darker or redder than expected — what could have happened?

Some possible causes:

    • Your starting colour/hair condition may have affected the result (e.g., previously dyed, underlying warm tones).
    • If hair had a lot of brass or previous colour, the chosen shade may deposit differently.
    • Not mixing or processing for the correct time.

Tip: Consult MIIROKO’s “How-To” videos and colour quiz; you can also contact MIIROKO’s expert team through the live chat feature.

Q. I have highlights or multiple tones — can I still use the kit?

A. Yes— MIIROKO states their colour works for blends, toner refreshes, root regrowth and enriching your hair with shine. However, if you have multi-dimensional blonde, balayage or heavy highlights and are trying to match an exact salontone, you might consider consulting a professional first.

Q. What happens if I change my mind or make a mistake?

A. If the product is faulty, contact customer service. For application errors, you may need to seek professional help (especially with colour correction). Always keep the original packaging/receipt. Because hair colour is a chemical process, many at-home kits have limited return/change options once opened—check the brand’s Terms & Conditions.

Q. Why should I choose MIIROKO over box-dyes and other at home hair colour brands?

A. MIIROKO’s hair colour has been formulated by an ex-hairdresser, Claire Saito, to be gentler on your hair and scalp than any other box dyes and at-home hair colour products currently available on the market. Even though MIIROKO’s products are gentler, the result is still just as incredible, if not even better than what box dyes and other at-home hair colouring products can achieve – offering up to 90% grey coverage and giving your hair a natural, glossy and healthy look and feel. Ultimately, MIIROKO’s colour contains ingredients such as green tea, almond oil, aloe extract, A2 ceramide, jojoba oil, bisabolol, vanilla extract and wheat amino acids to improve the health of your hair by conditioning, protecting and strengthening your beautiful head of hair you already have.