We want women to have a home hair colour they can feel good about. 

Professional grade hair colour given to you with hairdressers to help select and apply the colour at home.

Our difference


Expert help to select
your colour

Our quiz written by hairdressers will help you select the right colour, and if you’re still not sure, you can ask a hairdresser.


Professional tools for at home

 We boxed the colour and tools pros use in the salon, for you at home… and they are re-usable.


Tailored Video Instructions

Easy step-by-step video instructions tailored to your hair colour needs.

Our mission

We believe that hair colour can be done better.

no more shame about doing colour at home.

no more guilt about asking a hairdresser.

no more stress about which colour to choose.

Good vibes only!

Our story


Hairdressers talking over wine

The idea was born when 3 hairdressers were talking over wine about a client who was doing their colour at home, but didn’t know what colour to pick. 


They couldn’t find any colour to recommend

They wanted to help this client out, but no home colour kit seemed good enough for them to confidently recommend.


Made it her mission to find the perfect kit

Claire (one of the hairdressers) spent the next two years in Japan working to create the perfect Home Hair Colour kit. 

We are proud to be…

Want to know more?

Get in contact with us to find out more about our product or company, we’d love to hear from you!