For Hairdressers
As hairdressers we know the salon is the best place to get your colour done. But occasionally we had clients who needed a home hair colour kit, and there was nothing out there that we felt comfortable recommending – so we made it.
Our retail kits
In an industry first, we’ve created a retail hair colour kit for hairdressers to sell to clients already buying home hair colour at the supermarket.
Our retail kits
In an industry first, we’ve created a retail hair colour kit for hairdressers to sell to clients already buying home hair colour at the supermarket.
Our colour
Ultra soft permanent hair colour made with 8 active care ingredients for beautiful natural colour.
Our range
A hybrid between semi-permanent and permanenet hair colour, our range of naturals gives up to 80% grey coverage and lasts 8-12weeks for beautiful natural results.
09 – Blonde
08 – Dark Blonde
07 – Light Brown
06 – Brown
05 – Dark Brown
04 – Dark Brown
How it works
Join the experts
Recommend colours to anyone, friends, family
We send the Home Hair Colour Kit to them
You receive the $$ straight in your bank account
Join the experts
Recommend colours to anyone, friends, family
We send the Home Hair Colour Kit to them
You receive the $$ straight in your bank account
Why are we doing this?
1
Rethinking the colour market
We are hairdressers ourselves and we believe there has to be a better way to sell home hair colour – one that benefits both the hairdresser and the consumer.
2
Expert advice
Supermarkets sell more hair colour than all the salons put together. We want you – the trained experts – to be the ones people turn to when buying hair colour.
3
No more disasters
90% of all home hair colour disasters can be avoided by choosing the right colour and knowing where and for how long to apply it. With your help consumers can have a much better hair colour experience.
Benefits
Selling the kit online
- Simple online sales with one-step referral code
- No software required
- No lock-in contracts
- No stock needed
Stocking the colour
- High quality, safe and reliable colour system
- Beautiful natural shades with high shine
- No lock-in contracts
- No minimum order quantity
- Clients suddenly want a new colour? You can return or swap the colour anytime.
Imagine a world where makeup artists didn’t sell make-up, but only applied it in store. It seems crazy to us that hairdressers do not sell colour and only apply it in salon.
Join us as we change the way home hair colour is done forever.
Kit + tools
We’ve created a home colour kit with salon standard tools, including a mini cape! Not only does this reduce the landfill from single use home hair colouring kits, but it also helps ensure a clean and easy application at home.
Colour and developer
Ultra soft permanent colour, that gives up to 80% grey coverage, lasts 8-12 weeks and has a shiny natural finish.
Reuseable kit
The reuseable kit comes with a salon-grade bowl and brush, gloves, clips and protective cape.
Cape made from 100% recycled plastic
Our protective cape is made from 100% recycled plastic. As we grow, we aim to make all our tools from 100% recycled material. Unfortunately for now we do not make enough kits to order the raw material, but we promise as soon as we can – we will!!
Almond Oil
Aloe extract
Vanilla extract
Bisabolol
A2 Ceramide
Jojoba oil
Green Tea
Wheat aminoacids
Ingredients
We obsess over our colour ingredients. What do they do, where do they come from, what can we add, what can we leave out?
Our colour is ammonia + PPD + resorcinol free, which makes it softer and more gentle on the skin and hair. We’ve created our formula to be low in ethanolamine to reduce the harsh grow-out line of permanent hair colour. Oh and we’ve done it all without adding fragrance.
Conditioning agents
These power ingredients are what makes our special formulation so nice on your hair.
Green tea smoothes the cuticle
Almond oil rehydrates the hair
Aloe extract soothes and calms
A2 cerimide protects & strengthens
Jojoba oil protects & repairs
Bisabolol anti-inflammatory
Vanilla extract gives shine
Wheat aminoacids conditions the hair
Colour actives
For the science buffs, these are the ingredients which get to work inside the hair shaft.
Oleth-5 Phosphate + Dioleyl Phosphate, Toluene-2,5-Diamine Sulfate, 4-Chlororesorcinol, Phenyl Methyl Pyrazolone, p-Aminophenol, 2-Amino-4-Hyrdroxyethylaminoanisole sulfate, 1-Naphthol, m-Aminophenol,
We have left out the most common irritants in hair colour, which are Ammonia, Resorcinol, PPD, PEG/PPG, Parabens.
Our claims
Our hair colour is vegan, cruelty free, PPD, ammonia, resorcinol and fragrance free. Our kit is also reusable and made of recycled and eco-friendly materials where possible.
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